Do not ContactOpt out service

The DMASA Do Not Contact Service balances the protection of consumer rights with sustainable direct marketing

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Codes of PracticeBenchmarked best practice

The DMASA Codes of Ethics and Best Practice are fully compliant with all laws pertaining to the industry and its practitioners.

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Consumer complaints Resolution service

Our Complaints Service assists consumers who are aggrieved by communications they have received from DMASA members.

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Assegai AwardsRecognising excellence

The DMASA Assegai Awards recognise strategic excellence, return on investment and breakthrough creativity

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DMASA Position on Telemarketing Classification and POPIA

DMASA Position Clarified on Telemarketing Classification and POPIA Compliance Johannesburg, South Africa, 29 February 2024 Download this release Read more

2023 Annual General Meeting

Annual General Meeting Notice is hereby given to the members of the DMASA that the Annual General Meeting will be held on Thursday, 26 October 2023.  The documents in the AGM Pack are attached below. Read more

Notice of Special General Meeting

Notice is hereby given to the members of the DMASA that the Virtual Special General Meeting will be held on Wednesday, 31 March 2021. For more information visit the Event page         Read more


  • By: Tshidi2
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The annual ‘Insights Conference’ of the Direct Marketing Association of South Arica (DMASA) will be hosted virtually on 25 March 2021 and it is free to attend. That is according to DMASA CEO David Dickens who says the new virtual format represents an opportunity to expand the reach of this annual fixture of the direct and integrated marketing industry since 2017. Read more


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